AMC tapped Hexagram to create a game based on a show that had, in turn, been inspired by the groundbreaking alternate reality game The Jejune Institute. The experience combined a smartphone app, a call-in hotline, a web platform, a physical installation mounted inside a country-crossing 70’s microbus, a real-time Twitch avatar, and thousands of player-submitted videos. We brought over 500K players and millions of views to our global conspiracy, culminating in a groundbreaking “community-driven” finale.